Rebrand: Appreciating Our Past & A Look Into The Future

Published 20 Jan 2017

2017 marks a historic year for We will celebrate our 15th anniversary, reach a significant milestone of 100 clients, and launch a new website dedicated to helping clients and end-users build better businesses.

We knew 2017 would be a momentous year, so we got started early. At the beginning of 2016 we decided it was time to rebrand. Our telecom billing platform was expanding, we were reaching new markets, and our client-base was growing quickly. All of this lead us to the decision to refresh our brand to better reflect our mission and client growth.

Our new website is launching in just a few weeks, but our team announced the rebrand in June of last year. So if you missed the news, or want a reminder before we launch the new website – here is what our CEO, Brent Maropis, had to say about the rebrand:

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

William Pollard

Change and innovation are vital pieces of any business and something we care deeply about. We are constantly looking at how we can better serve and provide for our clients, even if that means changing our own processes.

Over the past year, we have been looking closely at who we are, what we stand for, and how we can best support our clients. This process helped us see clearly that our name and brand did not accurately represent our mission or our core values.

Our services and offerings have expanded immensely, and we simply outgrew our name. So, to better serve our team and clients, we decided to change. We are now

The rebrand process has been an incredible experience and has helped open our team to new opportunities and growth. We’ve learned a great deal, so we wanted to share our rebrand story with you.”

Why the change?

Our clients think of us as a partner in their growth strategy. We’ve created a role that goes beyond just a technology vendor as we contribute to our client’s ability to lower overhead, scale with greater operating margins, and get to market with speed. As our products grew and our services became more robust, our messaging and branding simply did not align. So rather than trying to patch what was in place, we decided that the best course of action for both our team and clients was to change.

But rebranding was not something we took lightly. We knew it would be difficult, but we also realized that the change was far bigger than just a name. This was about ensuring our brand, message, and design clearly represented our story, values, solutions, and commitment to excellence.

Why and how does represent the future of the company?

Deciding on a name that represented our company, mission, and values was not an easy undertaking. After dozens of brainstorming sessions, whiteboard lunches, and late nights with the team, we selected ‘’ for several reasons.
The ‘Rev’ part of our name represents the core of our business: helping our clients grow their revenue. We are the experts in recurring and metered billing, so revenue is a major part of how we innovate for our clients.

The ‘io’ piece represents input and output, which is at the core of our company values. We actively seek our clients’ input on how we can better enhance our platform to meet their needs. This leads to better, more efficient output of features and services that serve our clients’ needs more effectively.

For us, was future-minded, much like our platform, culture, and clients. Our name changed to better reflect our growing role in the recurring billing solutions space. Our new name represents our passion for enabling companies to monetize any business model and encompasses how we are different in the market:

  • Experts in the recurring and metered billing space
  • Highly reliable and secure platform that innovates with flexibility and agility
  • Accessible, high-touch and consultative client partnership
  • Platform innovation that enables clients to manage their accounts and make changes
  • A competency at integration with an ecosystem of over 100 partners

In the end, represents who we are now and who we will continue to be for our clients and community.

What does this mean going forward?

Our future looks great and nothing is going away from the support and services you love. Going forward, you will see even more emphasis on ensuring you have access to the most innovative solutions and extraordinary service available. represents our passion for enabling companies with recurring revenue to monetize any business model. Our focus is your growth, and we are excited to have a brand that reflects our goals and sheds light on our solutions.
Internally, the change is well-timed as we move our headquarters to a new, larger office in Atlanta. The location is even more accessible and will give us a dedicated space for client training and collaboration.

Why does it matter?

It matters because everything we are — from our name to our back office platform and recurring billing solution — is focused on bringing you the best and most innovative technologies available.

Our name changed to better reflect our growing role in the recurring billing solutions space. We are proud of our influence in the communications and technology industries and are well-positioned to reach additional markets, helping new clients in need of usage-based and recurring billing solutions.

We are thrilled that our brand is now fully aligned with our mission and values. We look forward to sharing more as we continue to provide the best solutions and care for our clients.

Thank you for being a part of this change with us – we’re excited about the future it holds.

Curious about which other companies changed their name? Here are a few that may surprise you:

  • BackRub to Google
  • Andersen Consulting to Accenture
  • Datsun to Nissan
  • AuctionWeb to Ebay
  • Blue Ribbon Sports to Nike
  • Peter’s Super Submarines to Subway
  • Sound of Music to Best Buy
  • Sound Around to Walkman


The latest news, technologies, and resources from experts and partners.

How does PSA help grow your MSP business? We compiled a list of the top processes and tools...
It’s been a year since acquired Tigerpaw! Here’s all the updates you may have missed about...
Automated back-office processes are vital for MSPs, integrators & telecom resellers. Discover how...
Workflow automation can save your service provider or integrator business both time & money. These...
Learn everything you need to know about telecom billing, including how it works, its benefits, and...
Get a head start on your succession planning journey! This ebook helps ensure a prosperous future...
Learn how to build a predictable revenue model that ensures effective year-over-year growth for...
For service providers and integrators managing inventory, moving beyond manual systems into an...
The new PSA Web App revolutionizes professional services automation with cloud-native...
Discover key insights from Cloud Connections 2024 on cloud communications trends, AI integration,...